Salesfire, an award-winning SaaS company that specialises in conversion rate optimisation and intelligent personalisation, has doubled its office footprint to accommodate recent growth.

The Middlesbrough based tech company has taken a further floor at Albert North’s prestigious SIXTEEN/26 building, meaning it now has 10,000 sq ft of space on the second and third floors.

The company, which launched in 2017, was developed to replicate the experience of an in-store sales assistant online by intelligently recommending products and creating a personalised customer experience to increase sales, conversion rates and revenue.

Salesfire’s CEO, Rich Himsworth, said: “Our growth has been phenomenal; we started as a team of seven in Boho Six, and having outgrown the space, we moved to SIXTEEN/26 at Albert North, and we’ve grown exponentially ever since.

“During the lockdown, we expanded the team to over 50, and the additional floor space served us well as we could use it to ensure social distancing and provide a COVID safe working environment.”

A significant increase in sales means the company is now working with over 600 eCommerce stores, including Hamley’s, TJ Hughes, West Ham Football Club, Moda in Pelle and Psyche. It has also expanded its global reach after acquiring clients in the States and Europe.

With ambitious plans for further growth, Salesfire’s recruitment drive continues, and this time next year, it aims to have doubled its headcount again. As well as recruiting experienced developers, the company will launch its academy.

“We’ve put all of our efforts into making the Salesfire enterprise platform the best in class. We’ve driven all of our profit into growing the business, and Jomast have played a pivotal role in ensuring we were able to scale quickly,” added Rich.

Albert Road was transformed by Jomast into Albert North almost two years ago. With support from Middlesbrough Council, the area has benefited from significant regeneration. It has welcomed numerous high-profile tech businesses, including Mabo, Big Bite, SockMonkey and Appamondo.

Mark Hill, commercial property director at Jomast, said: “We’ve been delighted to be able to support Salesfire’s rapid expansion plans and provide them with the space they need to grow and ultimately thrive.

“We designed Albert North to attract digital and creative businesses specifically, and it is now a vibrant tech cluster which is home to several world-leading companies.

“All the upper floor space at 16/26 is now fully occupied, and whilst our focus remains on letting the ground-floor units, we are also turning our attention to refurbishing the adjoining building TWENTYEIGHT/32, which Barclays occupied up until the end of last year.”



SockMonkey has relocated to Albert North to accommodate ambitious growth plans which will see them triple staff numbers by the end of 2021.

The company joins a host of other rapidly expanding tech companies who have already moved to the area including Mabo, Salesfire, Big Bite, Appamondo, LouTom Media and iConvert.

Founded in 2013, the video games development studio has landed prestigious contracts to work on console and PC titles around the globe, including US-based indie game developer and publisher tinyBuild and Outfit7, one of the fastest-growing multinational family entertainment companies in the world.

Acquiring 5,000 sq ft of office space on the fifth floor within the prestigious SIXTEEN/26 building is another exciting step for the company. It follows an announcement in the summer that it had secured £250k investment from the Northern Powerhouse Investment Fund, to enable them to fund Fish Tanks, its first original title that will launch next year.

Bob Makin, SockMonkey’s CEO, said; “We’ve experienced tremendous growth recently and having almost doubled the team we had quickly outgrown our studio space in Boho Five.

“Keen to stay in Middlesbrough’s digital cluster, we needed a new office that would accommodate our future growth plans.

“When we visited SIXTEEN/26 at Albert North, we immediately loved the location and the large, modern open plan space.

“The big plus for us was Jomast had listened to the needs of the digital sector and already created a vibrant community that met all our requirements”.

Despite the current backdrop of COVID-19, the company has continued to add to its existing headcount throughout the year, meaning its phased growth plan remains on track.

Having created many successful games for other companies, SockMonkey is incredibly excited to be launching their own original title.

“This year has been challenging for so many businesses. We’ve been lucky that despite everything that is happening the gaming sector continues to grow rapidly, and our ambition to launch our own game will become a reality” added Bob.

“Albert North has fast become one of the area’s biggest tech clusters, and with its central location, the mix of ambitious digital and creative businesses combined with a variety of independents and food outlets make it easy to see why so many want to move here.”

It’s almost two years since Jomast transformed Albert Road into Albert North and with support from Middlesbrough Council the area has benefitted from significant regeneration. With so many high-profile, ambitious tech businesses making a move here the area has become a natural extension of the Boho Zone resulting in an expanded digital cluster and bustling commercial district.

Mark Hill, commercial property director at Jomast, said: “The response to Albert North has been tremendous, and the area is becoming a real success story.

“We’re delighted to have been able to help a number of fast-growing businesses in the local tech sector make a move into larger office accommodation so they can continue to pursue their growth ambitions.

“With all the upper floor space at SIXTEEN/26 fully occupied our focus early in the new year will be to refurbish the neighbouring property TWENTYEIGHT/32. This six-storey building will offer a further 24,000 sq ft of bespoke office space.

“We also have some ground-floor units available which are suitable for a variety of uses such as food and beverage operators, independent retailers as well as office space.”

“The growing tech sector is complemented by other independent businesses including King B, Cocoon & Bauer, Pie Jackers, Alkaline Kitchen and Ananda Wellbeing, which together provide a vibrant business community.”



World-leading digital business Big Bite has relocated to Albert North to accommodate its future growth.

The enterprise WordPress agency, which counts Amnesty International, The Times and The Wall Street Journal as clients, is the only WordPress VIP Gold partner in the UK and one of only nine in the world.

The move is an essential milestone for the company as it will enable the team to fulfil ambitious growth plans by hiring in excess of 20 staff in the next three years from the local area.

Iain McPherson, CEO and founder of Big Bite, said; “We had been looking for office space for some time, and had explored a number of options to accommodate our planned growth.

“We knew we wanted to stay local, ideally within the town’s digital and creative cluster, and Albert North provided the perfect solution.”

Boasting floor space of over 6,000 sq ft, the new first-floor office has been designed to meet the company’s long-term needs. A range of spaces and meeting rooms have been included to encourage collaboration across the company. Inspiration for the interior has been drawn from the team’s experiences in the US, including offices in New York, San Francisco and Texas.

The space will also be used for networking and training events, which includes the company’s Engineer training program which launched earlier in the year to train aspiring developers.

Big Bite has been committed to working with as many local businesses and tradespeople throughout the office fit-out. They enlisted the help of interior design specialists Cocoon & Bauer to design the space, Hartlepool based Big Interiors for the furniture, and Fox Creative and Smooth Print for signage.

“Our business operates globally, but our roots are firmly in Middlesbrough,” added Iain.

“The fact Albert North has been designed to specifically attract ambitious digital and creative businesses working alongside smaller independents and food outlets made it even more appealing for us.

“Even with the current backdrop of Covid-19, we’re very lucky to be continuing with our recruitment plans thanks to a number of new projects. We’re always on the lookout for talented web developers, and a full list of vacancies are on our website,”

The rebirth of the town’s historic quarter has gone from strength to strength since Albert Road was transformed by Jomast into Albert North almost two years ago. With support from Middlesbrough Council, the area has benefited from significant regeneration with many of the town’s iconic buildings renovated to expand the digital cluster and create a bustling commercial district.

Mark Hill, commercial property director at Jomast, said: “We’re delighted to welcome Big Bite to SIXTEEN/26.

“The fact that this world-leading business has chosen Albert North as its new home is testament to the expanding digital and creative hub we have created.

“Since regeneration of the area started, we have welcomed numerous other high-profile businesses, including Mabo and Salesfire.

“All the upper floor space at SIXTEEN/26 is now fully occupied, and our focus remains on letting the ground-floor units which are suitable for a variety of uses such as food and beverage operators, independent retailers as well as office space.

Bespoke male groomers, King B, are also a recent addition to one of our ground-floor units alongside Cocoon & Bauer, Pie Jackers, Alkaline Kitchen and Ananda Wellbeing they are creating a vibrant business community.”

Businesses relocating to Albert North can take advantage of an incentive scheme which includes perks such as high-speed broadband, rent and rate incentives, free public health initiatives for all staff and a town centre loyalty card with exclusive discounts.




A multi-million-pound regeneration project in the centre of Middlesbrough has been hailed a success as it welcomes a further hat-trick of new tenants.

Albert Road, which is a main thoroughfare in the town, was transformed into Albert North 12 months ago. Now a vibrant new business community, the area has benefited from a joint approach to investment between Middlesbrough Council and local property and regeneration specialist Jomast.

Mabo, Alkaline Kitchen, Pie Jackers, Salesfire and Carbon by Clicksco are some of the businesses that committed their future to the area, and more tenants have joined them.

Cocoon & Bauer and Ananda Wellbeing are the latest businesses to make Albert North their home. Interior design business Cocoon & Bauer had outgrown their existing space when it set its sights on premises here.

Managing director Peter Turner said: “When we started looking for space to expand, it made sense to open a showroom as the domestic side of the business was taking off.

“We’d already designed commercial interiors for other businesses here, so we were fully aware of Albert North’s potential, and this made the decision to come here easy.”

Cocoon & Bauer, which will be next door to Pie Jackers at 21 Albert Road, expects to be open before the end of October. Work will start on the showroom design once Jomast has completed the first fix stage on the premises.

“Jomast has been incredibly supportive throughout the entire process. There is such a buzz here, and we wanted to be part of this community,” added Peter.

The area has also welcomed Middlesbrough’s first dedicated yoga and wellbeing studio. Ananda Wellbeing is the brainchild of Anna-Marie Morgan and her partner Adam O’Neil. The couple chose the central location after they were impressed with the vision Jomast have for Albert North and the regeneration taking place in the town.

Having worked with Cocoon & Bauer to create a design for the interior Ananda Wellbeing is transforming space at 10 Albert Road into a studio. It will cater for everyone, with beginners’ courses and more energetic classes for those more experienced. As well as pilates and salsa, hot yoga will be available on a ‘pay as you go basis’, which is a first for the area. Treatment rooms providing physiotherapy, reiki, hot stone massages and reflexology will also be available.

Talking about the new tenants, Mark Hill, commercial property director at Jomast, said: “It’s been 12 months since we welcomed our first new tenant, Mabo, to Albert North and the area has developed into a bustling commercial community.

“The success is down to the variety of tenants we’ve attracted which has resulted in a diverse but complementary community that includes tech and creative firms, quirky eateries and city living apartments.”


Salesfire, a rapidly growing digital firm is the latest tenant to make a move to Albert North having secured 5,000 sq ft of new office space on the second floor of SIXTEEN/26.

Founded in 2017, it provides e-commerce businesses with solutions to increase website conversions, sales and ROI, and it boasts Hype, Ringtons Tea and Lifestyle Fitness as its clients.

Richard Himsworth, Salesfire’s CEO, said: “We’ve experienced tremendous growth during the second half of last year which resulted in us growing our client base by 175% and trebling the team to 23 full-time employees.

“This resulted in us quickly outgrowing our existing premises, and we needed a new office that would be flexible enough to meet our ambitious growth needs.

“Having searched the market, we quickly realised Albert North provided us with the perfect opportunity as it offered us the space we required now with the flexibility for future expansion.”

Salesfire has joined Mabo Media, Alkaline Kitchen, Keystage Recruitment, Working Links and Hays Recruitment who have also chosen this central location.

“The fact that this area has been designed to attract the town’s ambitious digital and creative sector alongside living space and food outlets made Albert North even more attractive to us,” added Richard.

Tenants based at Albert North receive many perks including high-speed broadband, rent and rate incentives, free public health initiatives for staff, and a city centre loyalty card offering discounts and incentives in local shops.

Mark Hill, commercial property director at Jomast, said: “We’re thrilled to welcome Salesfire as our latest tenant, and the fact that we have modern facilities and space flexible enough to meet their future growth needs demonstrates the calibre of what we have available.

“In under six months, we have let 20,000 sq ft at Albert North, and this is a testament to the potential businesses see in this bustling new community.”


Within a couple of weeks of welcoming its first tenant, Albert North is celebrating once again after another business committed its future to the area.

Keystage Recruitment, a leading supply teacher agency, has chosen Albert North as its new base. The company, which works across the Tees Valley and County Durham, had been based in Yarm but began looking for a more central location after recognising excellent transport links and accessible parking were important factors for clients.

MD Julie Richardson said: “Before I set-up the business I worked for two different employers based on Albert Road and I’ve always considered it to be Middlesbrough’s commercial hub.

“Whilst some of the properties have been empty for a while, I was excited to discover the plans to regenerate the area as it was the perfect location we were looking for.

“I’m now back where I started my career all those years ago, I feel proud to be returning with my own business and I’m confident that this location will be great for us.

“I was impressed with what the Council and Jomast achieved on Baker and Bedford Street and Middlesbrough feels like an area that is on the up and progressing.”

Keystage Recruitment has relocated to 20 Albert Road, occupying the ground floor of the newly refurbished space.

Made up of a collection of eclectic buildings, Albert North will boast a number of modern studios and offices for small to large businesses, as well as food and drink outlets and city living apartments.

The revitalisation of this prime city centre location, complement’s the area and is being welcomed by many businesses who are looking for modern, flexible office space to meet their growing needs. Earlier this month Albert North welcomed its first tenant Mabo Media, an award-winning PPC specialist.

“We’re thrilled to welcome Keystage Recruitment to Albert North,” said Mark Hill, Commercial Property Director at Jomast.

“They were looking to relocate to a central location with excellent public transport and well-served parking facilities and Albert North really ticked the box”

Our aim is to create one exciting business community so welcoming two new tenants to Albert North within the first month of its launch is testament to our vision for the area” added Mark.

Julie said: “We’ve been in business for over 15 years, we’ve built a great reputation over that time, have recently rebranded, moved to a more central location and we’re busier than ever.

“We also work closely with graduates offering them the opportunity to work as supply teachers in local secondary schools so the close proximity to Teesside University is an added bonus.

“Jomast have been great landlords; they’ve been on hand to answer any questions we had and I felt really supported throughout the moving process.”


An area of Middlesbrough is being brought back to life by local regeneration specialists Jomast and Middlesbrough Council.

Albert Road, which is a main thoroughfare in the town, runs from Middlesbrough railway station to Centre Square and Teesside University. The once-bustling commercial district is now benefiting from significant regeneration to reinvigorate the area into a vibrant new business community known as Albert North.

Made up of a collection of eclectic buildings, Albert North will boast a number of modern studios and offices for small to large businesses, as well as food and drink outlets and city living apartments.

Built to complement Middlesbrough’s existing digital and creative quarter and the Boho Zone, Albert North is being welcomed by many businesses who are looking for modern, flexible office space to meet their growing needs.

“Our aim is to bring together passionate people and inspiring businesses into one exciting business community” said Mark Hill, Commercial Property Director at Jomast.

“Companies are looking for bespoke office accommodation and creative spaces with flexible terms and attractive incentives, which is exactly what Albert North will offer. More people want to work in the centre of town as it allows them to have easy access to all the local amenities as well as good transport links’ he added.

The Middlesbrough Mayor’s 2025 vision puts the town firmly at the heart of the Tees Valley City region, competing with cities across the UK. Albert North sits within Middlesbrough’s historic quarter, with the heritage and architecture of the older buildings being restored and retained.

Internally, each unit will be fully refurbished to offer spacious interiors that meet the high standards businesses now expect.

“Albert North allows businesses of all sizes, including the town’s prominent creative and digital sector, to remain in close proximity to each other, which in turn will encourage a collaborative environment for these businesses to thrive,” said Michelle McPhee, City Centre Manager at Middlesbrough Council.

“We are working with local businesses to shape the culture of Albert North, and this includes a range of benefits such as high-speed broadband, rent and rate incentives, free public health initiatives for employees and a town centre loyalty card with exclusive discounts” she added.

“Jomast and Middlesbrough Council are committed to improving and regenerating Middlesbrough, and Albert North is testament to this”.


Key details have been revealed which will see major improvements made to a historic area of Middlesbrough town centre.

Albert Road, which is a main thoroughfare in the town, runs from Middlesbrough train station to the town centre and Teesside University. It has already seen various developments in 2017 including the Holiday Inn, Bistrot Pierre and the ongoing restoration of the Town Hall. New plans set out by Jomast will ensure that the positive regeneration in this area continues into 2018.

The Stockton based property developer has announced that work has started on 15 – 25 Albert Road, with the vision being to convert the eclectic mix of historic buildings into commercial units while conserving their period features. These empty properties will be fully refurbished and extended to attract a mix of businesses including restaurants, cafes, coffee shops and independent retailers. A number of residential units will also be available on the upper floors.

In addition to this, Prudential House, which sits at 27 – 33 Albert Road, will undergo improvements including new windows and a full exterior clean. The regeneration work is scheduled to take around 12 months.

Mark Hill, Commercial Property Director at Jomast spoke about the plans, saying, “The historic and architectural significance of this section of Albert Road represents the quality of architecture throughout the historic quarter of Middlesbrough – something which Jomast are dedicated to conserving.

“The lack of occupancy and investment in this area has been recognised in recent years and we’re pleased to be able to continue our plans to invest in Middlesbrough.”

The work on Albert Road follows a string of successful regeneration projects for Jomast in Middlesbrough and the surrounding areas, including the popular Bedford and Baker Streets, Zetland Buildings in Exchange Square, Sun Alliance House and Wilsons Courtyard on Albert Road and the Queens Square area of the town.

“Jomast is committed to improving and regenerating Middlesbrough, and the work which has started on Albert Road is testament to this” Mark added.